Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions.
For DOW we created a stall at PU Tech, New Delhi 2017, measuring 14m x 11m. It was an exclusively designed grand, 4 sided open mezzanine stall consisting of 5 meeting rooms and several open sittings on the mezzanine as well as on ground level. The stall also comprised of a pantry, cafeteria and lounge areas. The major highlight of the stall were the unique and technologically responsive digital enquiry forms installed at various places throughout the stall. Visitors were expected to fill out these forms and they received reverts within hours of them filling the form.
Moreover there were the huge backlit posters demonstrating detailed information about the company and its product lines – Comfort Science, Durable Science and Insulation Science. In spite of various podiums for product displays, the stall was spacious enough to facilitate easy movement. To aid branding initiatives, inspired from the brand colours of DOW an abstract design theme cutout was carried out throughout the stall which could tell apart the stall from a distance. These were all done strategically to give the stall the required space and elegance that it needed. The stall was much appreciated in terms of design as well as impeccable execution and managed to initiate admiration.