Eureka Forbes is into products which are crafted carefully to meet the needs and suit the lifestyle of modern-day customers. These home products are designed and made in such a manner making it extremely convenient to use.
At Acetech-2017, Bengaluru, we crafted a 10m by 10m, 2 side open stall for Eureka Forbes. Our dedicated team of designers did a splendid job and conceived an impeccable, product-oriented stall design.
The colour scheme was a blend of white and blue which was an extension of the brand’s identity. Product orientation at the stall focused on three different divisions of Eureka Forbes- Euro Vigil, Forbes and European.
A mock-up set (demo) of a living room was erected and had been installed with Eureka Forbes products, thereby creating a live living experience of using Eureka products. The demo living room was laid with wooden flooring, giving it a surreal homely feel. Kudos to our production and design team for aesthetically crafting the mock-up set.
Except for the demo living room set, grey carpet flooring is used, giving the stall a chic and elegant look.
Coming to the promotion and branding aspect, no stone was left unturned. We made sure all possible resources are used for branding purpose at this stall to meet client requirement so, we built a sophisticated live product display of their wide range of products with persuasive (a combination of backlit posters and digital graphics) posters and plasma screens for visual presentation.
About 5-6 plasma screens were put up that displayed detailed information with regard to the company and its products. A unique entrance design which included rare (arc-shaped) fascia architecture was incorporated into the stall.
The arc-shape fascia adorned with a 3d lit logo was the icing on the cake. The arc-shaped fascia left us with an increased space and a wide entrance. The wide entrance was an advantage as it provided with easy visitor accessibility.
The stall was simple, subtle and spacious with a notable impact on the visitors and passers-by equally. Another successfully accomplished execution and a noteworthy landmark achieved.