Glenmark is a leading player in the discovery of new molecules and has a significant presence in branded generics markets across emerging economies including India. With offices in over 40 countries, 17 manufacturing facilities across 5 countries and 5 R&D centers around the world, their dedication towards enriching lives worldwide know no bounds. Glenmark has been one of our most esteemed clients and we created for them a stall at CPhI Worldwide, Barcelona, 2016.
The stall measured 16.5m x 10m and was highlighted aptly with an attractive multilayered fascia which was a hanging structure used for the purpose of beautifying the stall. The outer ring was made of wood while the inner rings were made of fabric, which were rightly complemented by the theme colours of the stall – red & white, used extensively throughout the stall for the purpose of branding; since they are the brand colours of the company. The furniture was all red and white, and wooden glossy laminate flooring with similar colours was used alongwith an trendy lacquered paint finish throughout the stall.
There were sizeable 3D logos and edge-lit framed posters that were quite noticeably placed across the stall, and were able to grab attention from a distance. The stall comprised of a huge ten seater meeting room, 4 six seater meeting rooms, a pantry, a storage room, a bar counter and a reception desk. The posters demonstrated detailed information about the company and its products and a plasma screen for visual presentation wee included for a smooth passersby view and walkthrough. It was a self-contained stall and the efforts of team Black Pepper were apparent!