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Hetero

Hetero, IAS 2015, Vancouver
Hetero, IAS 2015, Vancouver
Hetero, IAS 2015, Vancouver
Hetero, IAS 2015, Vancouver

Hetero is one of India’s leading generic pharmaceutical companies and is one of the world’s largest producers of anti-retroviral drugs for the treatment of HIV/AIDS. With more than 20 years of expertise in the pharmaceutical industry, Hetero’s strategic business areas include APIs, generics and biosimilars.

At IAS, Vancouver 2015, we crafted for the client a 5m x 5m. open stall with an astoundingly unique element – cloth; which was used from scratch till finish for the stall. For the purposes of strategically executing the stall, at the outset metal frames were erected and then those were covered by cloth throughout to shape up the complete structure.

The highlight of the stall was the 2m x 2m. sized backlit logo printed on cloth and placed hanging, at a height of 5m. from ground level which reflected extensive branding and grabbed eyeballs for many! Aptly complementing the set-up were backlit posters printed on cloth and a reception done up the same way. The theme of orange and white was as inspired from the brand identity of Hetero and rightly harmonized the uniformity throughout the stall. The stall was designed strategically maintaining an easy headway and a subtle look. Team Black Pepper once again proved their dedication by putting up a great stall.