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Tata Wiron

Tata Wiron, Wire & Cable, Mumbai 2016
Tata Wiron, Wire & Cable, Mumbai 2016
Tata Wiron, Wire & Cable, Mumbai 2016
Tata Wiron, Wire & Cable, Mumbai 2016

Aspiration to excel in steel wires business has brought Tata wire manufacturing under the scope of the Tata Steel Global Wires Business with manufacturing facilities spread across the geographies of India and Thailand. TSGW has fully integrated manufacturing processes, from sourcing of raw materials to in-house steel making and wire rod rolling facilities.

Tata Wiron (Tata Steel), one of our most valued clients, presented us with the occasion of crafting one-of-its-kind a stall design for them, measuring 14m x 6m at the Wire & Cable, Mumbai 2016. A highly product oriented stall with an extensive range of products for display, was all strategically encompassed within the stall with a unique style of showcase - corresponding demos created for all major products. The USP for the stall design was the cut-out of a car with an environment of Worli sea-link re-created to associate with their product (thick steel wires) that have been used in the making of the sea-link. Moreover another example of distinct display was the product (spring wire) stuck onto the poster of the same to make it look more interactive and real.

A new product of TATA Wiron called ‘Ayush’ was launched at the exhibition. Another key highlight of the stall was the back-side which was an absolute contrast set-up, that of a rural environment with a hut-like structure depicting the utility of client’s products. The concept was to depict the journey of TATA from farms to the city; and to showcase how widespread their reach is, in terms of multiplicity across industry sectors. The products were all showcased in different forms making it an easy walkthrough for visitors and passersby alike. Lounge areas, open sittings and huge 3D backlit logos and a highly lit fascia were all the areas of expertise for the stall. It was a self-contained stall and garnered appreciation for its meticulous planning and an impeccable execution, as required by the clients.