Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Wahl Clipper Corporation is an international industry leader in the manufacturing of products for professional beauty and barber salon trade, consumer personal care and animal grooming.
At the Professional Beauty Fair, Mumbai 2016, team Black Pepper India crafted for the client a 8m x 6m stall composed of 2 reception desks and a salon live demo area, strategically designed with 3 sides open, to facilitate easy movement throughout the stall. The platform was multilayered and an abstract design was extended throughout the fascia as well as the reception desks.
The fascia was fully acrylic placed on the support of the giant ‘Ws’ on both sides of the stall, used for the purposes of branding. There was an LED wall above the live demo area for purposes of displaying information. There were huge backlit posters and a visible logo that was the highlight of the stall. It was quite a success, as the client requirements were taken care of to the fullest!