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Polycab, Elecrama, Mumbai, 2010
Polycab, Elecrama, Mumbai, 2010
Polycab, Elecrama, Mumbai, 2010

Polycab is a leading company in the electrical industry with a glorious track record of over 4 decades. It has the reputation of being the fastest growing company in the Indian Cable sector. At Polycab, we believe that our competitive edge lies in product innovation as well as superior quality and ready availability. Polycab has crossed Rs. 5300 Crore turnover and is set to achieve newer benchmarks in the coming decade.

At Elecrama – Mumbai 2010, we crafted a17m x 26.5m stall for Polycab. It was a highly well organised stall with meticulous execution. A huge lounge area and open discussion areas were complemented by 2 glass water curtains which enhanced the look and feel of the stall. 1 classroom sitting for presentation was contained in the stall alongwith 1 bar counter, 1 pantry, 1 reception and a plasma screen for visual presentation. Sizeable frontlit and backlit persuasive posters were used.

The top was an arc-like structure supported by 6 well lit funnels; at the end of which were glass showcases specially designed for product displays. Outside the stall two beautiful artworks of Mahatma Gandhi and Mother Teresa were placed – made of polycab wires. The stall was executed edge to edge to meet the company’s expectations and was spectacular, inspite of the range of elements infused in one design!