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Viraj Profiles Ltd.

Viraj Profiles Ltd., Wire & Cable, Mumbai 2016
Viraj Profiles Ltd., Wire & Cable, Mumbai 2016
Viraj Profiles Ltd., Wire & Cable, Mumbai 2016
Viraj Profiles Ltd., Wire & Cable, Mumbai 2016

Equipped with integrated manufacturing facilities and a trust of delivering premium quality for two decades, Viraj Profiles Limited has emerged to be one of the leading manufacturers of stainless steel long products globally. In the Stainless Steel flanges segment they have achieved the Numero Uno position in the world.

At the Wire & Cable – Mumbai 2016, we crafted for Viraj Profiles Limited an out-and-out product oriented stall measuring 15m x 6m which reflected sheer elegance and poise. The highlight of the stall was a cluster of 200 odd steel balls, hung from the ceiling at different elevation in order to impliedly form a ‘V’. These were made of their product – steel and could correlate to their products. Huge striped structure was created from edge-to-edge, which was see through in between, infused with glow lits at bottom that gave high visibility to the stall from a distance. Orange coloured edge-to-edge glow lits and floor lits were used to promote branding and enhance the visibility of the stall.

The wall was embedded with steel strip cut-outs, an abstract design that looked in sync with their products and along with it, a plasma screen with information regarding their products was placed. Moreover there was a thick mirror strip used under the fascia, bordered with orange edge lits. The flooring was divided into 2 parts, it was wooden where the lounge area was cornered and the remaining half was grass flooring. Huge backlit posters, 3 open discussions and 2 meeting rooms, 1 pantry and a reception desk were all significantly used to accentuate the stall. It was an effort much appreciated.